Your store,run by AI,not replaced by it.
The platform the Diamond District runs on. Inventory, leads, memo, repairs, invoices, and production, all in one place.
One platform. Your whole floor.
Built around how a dealer actually works, not a generic retail POS bent into shape.
Inventory
Every piece indexed, priced, and searchable, cost hidden from the floor.
Handles 5,000+ pieces per store without a spreadsheet.
Leads & Requests
Client wants a 126610LN? Log it once, get pinged the day it lands.
Auto-matched against live inventory.
Memo In / Out
Memo a piece out with signature, price, and due date. Nothing walks.
Signed PDF receipt on every memo.
Repairs
Repair in, repair out, client, watchmaker, and status on one ticket.
Printable intake + pickup receipts.
Production
Custom jobs from CAD to casting to setting, with a job number.
Stage-by-stage timeline per job.
Invoices & Sales
Trade-ins, splits, layaway, payment fees, invoice generated on save.
Manager approval before a sale posts.
Tags
Thermal price tags from any browser, calibrated to your printer.
112,000+ tags printed to date.
Analytics
Margin, turn, aging, and who on your team is actually closing.
Live inventory value across all locations.
Indexed, not just listed
Every piece, catalogued the second it hits the case.
Photo in, structured record out. Reference, metal, carat, cost, vendor, and location land on the item automatically, so search and margin math actually work.
Three things it actually does.
No vague claims. Here is the input, and here is what comes back.
Snap a photo → brand, model, ref, material in seconds
Typing 11 fields by hand, ~4 minutes a piece
- Brand
- Rolex
- Model
- Submariner Date
- Reference
- 126610LN
- Case
- 41mm Oystersteel
- Dial
- Black · Ceramic bezel
You confirm before it saves. AI fills, you approve.
Drop an auction spreadsheet → mapped listings
Re-keying 200 lots from a vendor's export
- Rows read
- 212
- Columns mapped
- Auto (9 of 9)
- Sold lots detected
- 38 with sold price
- Time
- ~3 minutes
Column mapping is editable before import.
Type a reference → retail and wholesale bands
Six browser tabs and a group chat poll
- Reference
- 126610LN
- Retail band
- $14,800 - $16,200
- Wholesale band
- $12,900 - $13,600
- Comps used
- 37 live listings
Local dealer data first, AI fills the gaps.
Upload photos → authenticity signals per part
Sending it out and waiting three days
- Overall
- Needs review · 72%
- Movement
- Pass · finishing consistent
- Clasp
- Caution · soft stamping
- Papers
- Pass · serial matches case
Quick scan on one photo, full scan on six angles.
Decode a reference → model, material, year
Digging through forum threads
- Model
- Submariner Date
- Bezel
- Ceramic · black
- Serial year
- ≈ 2021
- Full link count
- 12 + 2 half links
Bracelet link counts suggested automatically.
Ask in plain English → answers from your own data
Exporting a sheet to answer one question
- "What is aging over 120 days?"
- 14 items
- "Best closer this month"
- Team leaderboard
- Actions
- Proposes, you confirm
Role aware, cost and margin stay hidden from the floor.
See what your network has in stock.
A curated dealer graph, not an open marketplace. You choose who sees what, item by item.
Vetted dealers only
Every store is reviewed and approved before it can see a single listing.
Publish per item
Share a reference with the network without exposing your cost, vendor, or client.
Match a client request
A client wants a ref you don't have, check the network before you chase it.
Roadmap
Where the platform is headed
Know your margin before you close.
Revenue, margin, and units, per salesperson, per category, per location.
Daily, monthly, and YoY, net of fees and taxes.
True cost after trade-ins, splits, and processing.
Aging buckets, dead stock, and days-to-sell.
High-value inventory. Client PII. Treated accordingly.
Bank-level data isolation per store
Row-level security on every table. A query from one store physically cannot return another store's rows.
Role-based access control
Owner, manager, moderator, accountant, employee. Cost, vendor, and margin are hidden from the floor by default.
Your data is never shared across dealers
Marketplace visibility is opt-in, per item. Nothing leaves your store until you publish it.
Encrypted messaging & audit trail
Internal chat is encrypted at rest. Every price, cost, and role change is logged with who and when.
24/7 support, in the app.
Every screen has a support button. Our team picks up the ticket and you see the whole thread, no email limbo.